Peter Rabbit (2018) is awkward. It’s a heap of a film, and not at all because it’s different. Even the best satire is stuffed with sincerity, like a rabbit full of radishes he’s insisting just up and disappeared. Without it, there’s nothing but smugness.
Impenetrably lazy, more interested in ad revenue than comedy. The worst from a master of worsts.
Merely a below-average comedy that becomes a disreputable slog by whoring out its cast for a studio’s ill-conceived marketing angle.
Art isn’t just a product: it’s a testament to the beliefs that made it. What beliefs does Peter Rabbit celebrate? A belief in art or analytics, in magic or in marketing? I remember thinking the same of Kangaroo Jack, of which Peter Rabbit is more a successor than to Potter. At least it’s so disparate from itself that it says nothing about her and everything about us.