The climax of My Neighbor Totoro doesn’t involve the Volvo-sized hamster of the title, nor does it involve a sick mother who can only be cured by magic – it involves only a five-year-old girl who is lost and scared because she thinks that she can. Like childhood the film involves a lot of running around and laughing and getting grass stains in exotic places. And it drifts into genuine fear, and magic saves the day.
Nothing about Hellraiser has the remotest sense of dread (besides perhaps that sense that it’ll inevitably become a franchise). Even Frank as he gradually corporealizes has the sad eyes and questionable brow anatomy you may expect less from a Barker body horror than from an alien ambassador on Star Trek: The Next Generation.
The title card of Indiana Jones and the Temple of Doom, blazoned in its pulpy font across the opening dance act of shimmering waists at club Obi Wan, was the moment a great movie became a brand. That’s not necessarily a bad thing. After all, Indy’s adventures were born as serials, each entry a new exotic locale, another damsel, another sidekick, a new hellish fortress to conquer with a whip-cracking grin.